What if YouTube can become the vehicle by which Google is able to create deals with more MSM & Content providers like CBS and thus capitalize on packaged AD syndication? It’s no secret that Google wants to get into other forms of “offline” yet targeted advertising syndication, while the networks & traditional media are trying to stem the tide of shifting ad spending (or at least capitalize on it)

CBS’s ratings increases directly correlate with them striking the deal, and I think Google can probably make a strong case to them that it’s YouTube’s user base/community that made this a success for them, not non-users coming to YouTube specifically for CBS content.

If a formal partnerships can be struck, this could be amicable for a TV network: capitalizing on an in-built video centric community, driving the online viewer to their real tubes when they’re offline, and most importantly, being able to tap into Google’s syndicated online advertising.

The last point assumes Google figures out a way to cut the TV networks in on their Ad syndication and vice versa…not that unrealistic though, given the ambitions of the former and the needs of the latter.

Just some food for thought.

Cheers,
Spinchange