While everyone seems to be mesmerized by Web3.0 hype even before the Web2.0 bubble has popped, there is a Web1.0 company quietly creating real infrastructure that is delivering real savings, and generating real profits.

Yep, its Amazon.

I’ve mentioned it before, but I think its worth mentioning it again in the context of SmugMug’s musings — Jeff Bezos isn’t crazy. While everyone is panning for Web2.0 gold in there thar silicon hills, he’s been busy creating systems so that he can sell the pans that people are sifting with; the rivets that are holding their metaphorical levi’s together; and maybe even the burlesque shows to keep them busy while he does real work in the absence of the hype machine.

[Aside:Startups require VC’s –> +++ cash == +++ hype; no VC’s, no cash, no hype?]

SmugMug, a photohosting company has a blog where the CEO writes about some real savings that are happening right now:

We’ve been using S3 for almost 7 months so far (we launched it on or around April 14th), so for my $500K estimate to be in the right ballpark, we should be somewhere near $291K saved to date (well, we don’t grow linearly, so less than that … but let’s do easy math, shall we?).

And other numbers:

• Total amount NOT spent over the last 7 months: $423,686
• Total amount spent on S3: $84,255.25
• Total savings: $339,430.75
• That works out to $48,490 / month, which is $581,881 per year. Remember, though, our rate of growth is high, so over the remaining 5 months, the monthly savings will be even greater.