Comments on: Richard Edelman Goes On Record: Junior Execs Handled Wal-Mart Case http://www.deepjiveinterests.com/2006/11/01/richard-edelman-goes-on-record-junior-execs-handled-wal-mart-case/ Thoughts on Web 2.0, Social Media, Marketing. Thu, 26 Jan 2012 17:30:48 +0000 hourly 1 http://wordpress.org/?v=abc By: Social Media Relations at Student PR Blog: Chris Clarke’s Perspective on Public Relations and Online Communications http://www.deepjiveinterests.com/2006/11/01/richard-edelman-goes-on-record-junior-execs-handled-wal-mart-case/comment-page-1/#comment-1456 Social Media Relations at Student PR Blog: Chris Clarke’s Perspective on Public Relations and Online Communications Sat, 04 Nov 2006 05:38:00 +0000 http://www.deepjiveinterests.com/2006/11/01/richard-edelman-goes-on-record-junior-execs-handled-wal-mart-case/#comment-1456 [...] In the post, he had this to say: Thanks to Tony Hung for the email pointing me to the interview. Tony—a third-year medical resident who blogs about a variety of issues at ”Deep Jive Interests”—has written his own observations about the interview, expressing astonishment that Edelman would assign the plum Wal-Mart account to junior executives. That’s not what Edelman meant, though; in fact, I find that inexperienced 25-year-old PR newcomers (like Chris Clarke) get the blogosphere and its morals much better than 25-year veteran account executives with deep experience in traditional PR but to whom social media is an alien world. [...] [...] In the post, he had this to say: Thanks to Tony Hung for the email pointing me to the interview. Tony—a third-year medical resident who blogs about a variety of issues at ”Deep Jive Interests”—has written his own observations about the interview, expressing astonishment that Edelman would assign the plum Wal-Mart account to junior executives. That’s not what Edelman meant, though; in fact, I find that inexperienced 25-year-old PR newcomers (like Chris Clarke) get the blogosphere and its morals much better than 25-year veteran account executives with deep experience in traditional PR but to whom social media is an alien world. [...]

]]> By: Ed Lee http://www.deepjiveinterests.com/2006/11/01/richard-edelman-goes-on-record-junior-execs-handled-wal-mart-case/comment-page-1/#comment-1158 Ed Lee Wed, 01 Nov 2006 16:22:17 +0000 http://www.deepjiveinterests.com/2006/11/01/richard-edelman-goes-on-record-junior-execs-handled-wal-mart-case/#comment-1158 I can't believe he's trying to shift the blame for screwing up one of the firm's biggest accounts to "inexperienced" execs. does he mean the execs are inexperienced PRs (if so, why would they be in a position to lead an account like this one) or that they're inexperienced in social media (in which case, why didn't they access the me2revolution resource that's been trumpeted so widely both internally and externally)? i think it raises more questions than it answers unfortunately. I can’t believe he’s trying to shift the blame for screwing up one of the firm’s biggest accounts to “inexperienced” execs. does he mean the execs are inexperienced PRs (if so, why would they be in a position to lead an account like this one) or that they’re inexperienced in social media (in which case, why didn’t they access the me2revolution resource that’s been trumpeted so widely both internally and externally)?

i think it raises more questions than it answers unfortunately.

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