http://www.deepjiveinterests.com/2006/10/20/could-edelman-give-birth-to-a-sockpuppet-future/ Thoughts on Web 2.0, Social Media, Marketing. Sat, 20 Mar 2010 06:10:44 -0400 http://wordpress.org/?v=abc hourly 1 http://www.deepjiveinterests.com/2006/10/20/could-edelman-give-birth-to-a-sockpuppet-future/comment-page-1/#comment-100098 Deep Jive Interests » The Truth About Viral And Social Marketing? Its All About The Sock Puppets. Fri, 23 Nov 2007 04:17:07 +0000 http://www.deepjiveinterests.com/2006/10/20/could-edelman-give-birth-to-a-sockpuppet-future/#comment-100098 [...] mean, its been a year now since the Edelman Wal-Mart fake-blogger fiasco. And around the same time I was posting / ranting regularly about how Digg might or might not be [...] [...] mean, its been a year now since the Edelman Wal-Mart fake-blogger fiasco. And around the same time I was posting / ranting regularly about how Digg might or might not be [...]

]]> http://www.deepjiveinterests.com/2006/10/20/could-edelman-give-birth-to-a-sockpuppet-future/comment-page-1/#comment-1148 Deep Jive Interests » Richard Edelman Goes On Record: Junior Execs Handled Wal-Mart Case Wed, 01 Nov 2006 08:34:03 +0000 http://www.deepjiveinterests.com/2006/10/20/could-edelman-give-birth-to-a-sockpuppet-future/#comment-1148 [...] Could it be that a new generation of PR execs, weaned at the teat of MySpace, Facebook and Friendster, and living in an era where instant messaging reigns over email, which may be the real culprits in this sorry saga? [...] [...] Could it be that a new generation of PR execs, weaned at the teat of MySpace, Facebook and Friendster, and living in an era where instant messaging reigns over email, which may be the real culprits in this sorry saga? [...]

]]> http://www.deepjiveinterests.com/2006/10/20/could-edelman-give-birth-to-a-sockpuppet-future/comment-page-1/#comment-660 Basic Thinking Blog » Edelman under fire Sun, 22 Oct 2006 00:47:33 +0000 http://www.deepjiveinterests.com/2006/10/20/could-edelman-give-birth-to-a-sockpuppet-future/#comment-660 [...] Deep Jive Interests, Could Edelman Give Birth to a SockPuppet Future?: Well, in the wake of the flog-admission and the coverage its getting, it looks like the Edelman saga has finally hit the trades, with an article in Advertising Age. There are a few interesting tidbits, but what’s really quite surprising is how it ends off: In explaining how such a mistake could happen, Mr. Rand of Ketchum noted that in recent interviews with candidates for Ketchum’s new media public-relations practice, many “are boastful about how they go into blogs and post anonymously and have great success. These are thoughtful, smart people, but they thought this was OK.” [...] [...] Deep Jive Interests, Could Edelman Give Birth to a SockPuppet Future?: Well, in the wake of the flog-admission and the coverage its getting, it looks like the Edelman saga has finally hit the trades, with an article in Advertising Age. There are a few interesting tidbits, but what’s really quite surprising is how it ends off: In explaining how such a mistake could happen, Mr. Rand of Ketchum noted that in recent interviews with candidates for Ketchum’s new media public-relations practice, many “are boastful about how they go into blogs and post anonymously and have great success. These are thoughtful, smart people, but they thought this was OK.” [...]

]]> http://www.deepjiveinterests.com/2006/10/20/could-edelman-give-birth-to-a-sockpuppet-future/comment-page-1/#comment-638 Deep Jive Interests » More Canadian Blogging Controversy: Pitfield Plagiarizing Posts? Sat, 21 Oct 2006 13:53:46 +0000 http://www.deepjiveinterests.com/2006/10/20/could-edelman-give-birth-to-a-sockpuppet-future/#comment-638 [...] Ghostblogging? How about “Gogging”? Can we enter that in the blogging lexicon? Maybe right after “flog” In fact, with junior ad execs maybe writing those flogs for Edelman, it might be that they’re not “flogs” after all, but “gogs”? So yes, we can add the following “rules” to blogging: * write it yourself – or if you can’t, be so convincing no one will figure out that you aren’t “gogging”. [...] [...] Ghostblogging? How about “Gogging”? Can we enter that in the blogging lexicon? Maybe right after “flog” In fact, with junior ad execs maybe writing those flogs for Edelman, it might be that they’re not “flogs” after all, but “gogs”? So yes, we can add the following “rules” to blogging: * write it yourself – or if you can’t, be so convincing no one will figure out that you aren’t “gogging”. [...]

]]> http://www.deepjiveinterests.com/2006/10/20/could-edelman-give-birth-to-a-sockpuppet-future/comment-page-1/#comment-637 robhyndman.com » Blog Archive » PR and the Information Insurgency Sat, 21 Oct 2006 12:04:51 +0000 http://www.deepjiveinterests.com/2006/10/20/could-edelman-give-birth-to-a-sockpuppet-future/#comment-637 [...] Update: When I first wrote this it occurred to me that the best strategy for dealing with an insurgency is often to challenge it subversively - essentially, as its own insurgency. Not to get all “Heart of Darkness” on this, but it does strike me as an effective approach - putting aside issues of ethics or propriety. Deep Jive Interests notices an example in AdAge from Ketchum of exactly that approach: “In explaining how such a mistake [Ed: the Walmart example] could happen, Mr. Rand of Ketchum noted that in recent interviews with candidates for Ketchum’s new media public-relations practice, many “are boastful about how they go into blogs and post anonymously and have great success. These are thoughtful, smart people, but they thought this was OK.”” Related Posts [...] [...] Update: When I first wrote this it occurred to me that the best strategy for dealing with an insurgency is often to challenge it subversively – essentially, as its own insurgency. Not to get all “Heart of Darkness” on this, but it does strike me as an effective approach – putting aside issues of ethics or propriety. Deep Jive Interests notices an example in AdAge from Ketchum of exactly that approach: “In explaining how such a mistake [Ed: the Walmart example] could happen, Mr. Rand of Ketchum noted that in recent interviews with candidates for Ketchum’s new media public-relations practice, many “are boastful about how they go into blogs and post anonymously and have great success. These are thoughtful, smart people, but they thought this was OK.”” Related Posts [...]

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