Over at the UK version of the BBC, there is a great article on how blogging seems to have taken off — in particular, in Ireland, where a few local politicians have taken to it.

It discusses how more and more politicians of all political flavours are picking up on blogging. Most of the audience tends to be young, and as such the articles goes to say that it will continue to evolve as a political tool for actionism over time.

In terms of “corporate” blogging it does touch on a few important points, such as choosing your posts with care; it remains a permenant record forever. Or,not being too press-releasey, but trying to continue with a genuine narrative of events.

But it does touch on something that I did find exception with. A local politician whom they interviewed mentioned:

But whether the DUP’s Big Ian Paisley should join Ian Parsley in cyberdebate is a different matter. Mr Parsely said blogging is probably not the right path for more senior party members. “They should speak through the party,” he added.

If blogs are more likely to be read by younger viewers, then it stands to reason that everyone should try this new medium to attract a younger audience. Online diaries have existed since the dawn of Netscape — what makes blogs blogs, I think, is the ease and software (Wordpress, I’m lookin’ at you!) at which you’re able to put them together.

One need not try and act younger or hipper (which would be a disaster), but just try and be as real as possible; the power of blogs is in the real conversations that you can have – which can be with the more senior and junior alike.

The Beeb seems to gloss over this point, and I think it does a tremendous disservice to think that the only people who blog are of a younger generation, when people of all generations can benefit from using blogging as a service.