Chartreuse hits the nail on the head with this one. Roll over to his website for his treatise on the following premise: Paris Hilton is famous for the same reasons that YouTube and Digg have been famous.

And it has nothing to do with her acting, singing, or merchandising “careers”.

I guess the flipside is that just because they haven’t — could YouTube and Digg?

That is, in an effort to monetize things, COULD YouTube and Digg go the way of Paris Hilton and “extend” their brand into other offers?

Would people purchase Digg-branded Swag, for example? Digg branded t-shirts, servers, golf-balls, and so on?

Maybe we should enter a new word into the blogging lexicon that describes the extension of blogging brands.

Could we call “Hiltonizing your Blog”?

Maybe.

And if you did, you heard it here first. ;)