According to a recent poll by a New Zealand Advertising Firm, it appears that ad-spending on-line will increase by as much as 50% over the upcoming year.  Now, apparently this represents a leap of 8% of budgets to around 12% of budgets.  What is also interesting is how they break the spend down.

Two-thirds of the spending was on general online advertising such as website banner ads and outbound, permission-based email. The rest went on search engines and directories, such as paid placement on Google or Yellow Pages online. 

With a high proportional spend on “banner ads”, one can postulate that it means that the intitutional support for ad placement in general for blogs will be positive.  Regardless of my earlier rants on ad-revenue supporting your blog’s business model, it seems like the bottom won’t fall out any time soon.

That is, if data from New Zealand is any indication.  ;)