Comments on: Social Marketing Optimization — Tricky, Difficult, Not Impossible.

By: Lee Odden

Lee Odden — Sat, 02 Sep 2006 14:56:40 +0000

Unintended pun actually, but that is pretty funny. :)

By: Tony

Tony — Sat, 02 Sep 2006 14:38:41 +0000

Well, the link you provided certainly provides grist for the ol’ controversy mill:
http://www.social-marketing.com/blog/2006/09/jupiter-doesnt-get-it.html

And “digging” my blog design … is that a pun, good sir? :)

By: Lee Odden

Lee Odden — Sat, 02 Sep 2006 14:18:28 +0000

It is a bit of semantics isn’t it? Am digging your blog design (and topics) btw. Well done.

By: Tony

Tony — Sat, 02 Sep 2006 13:52:52 +0000

Come to think of it, I can see why people would get confused. Perhaps Social Media Optimization is a better turn of phrase.
We’ll have to see how the Internet Media at large uses the meme … I think the concept is so new and embryonic that time will tell with this.

Thanks for stopping by, by the way — and it was a pleasure to link to your blog. Great content, after all, is hard to find. ;)

Cheers
t @ dji

By: Lee Odden

Lee Odden — Sat, 02 Sep 2006 13:39:32 +0000

Hey Tony, I like the comparison you make between SMO and SEO. It’s also interesting that you use the phrase “social marketing optimization” rather than “social media optimization” or Rand’s “social media marketing”.

There are those that would disagree with your use of “social marketing” in this context because that is something very differnt than “social media”. See this blog for more on that: http://www.social-marketing.com/blog/

I appreciate your overall view on this meme and will make reference in my next post.