Much like a quiet herd of bears suddenly discovering a honey pot, the Internet Marketing crowd has turned its eager eye on user drive social content sites — particularly Digg.
While it may have received smaller attention in the past, wiley veteran Ken McCarthy stirred interest two days ago when he wrote about the potential disaster with ICANN deregulating the cost of .info, .biz, and .org domains. [update: apparently ICANN had their proposal overturned]
Ken Mccarthy is the founder of the System Seminar, a highly regarded seminar series focusing on Internet Marketing. Mr. McCarthy has a pedigree. Amongst other things he organized the first conference ever on the economic potential of the world wide web, enlisting the help of then-unknown Marc Andreeson (of Mosaic, then Netscape). to help present at the conference.
One alert digger, dkubb, posted the blog post to Digg — and it subsequently got a tremendous amount of attention. Currently, it is sitting at just over 1300 “Diggs” with over 170 comments.
Its difficult to know what this portends for sites such as Digg, Reddit, Shoutit, Netscape and the many others that have sprouted up over the last 12 months.
Traffic is the lifeblood of the e-commerce website, and with so much of it flowing through many of these new user driven news sites, one might expect that certain internet marketers may begin to take advantage of this.
Unfortunately, with a prediliction towards heavy handed one-page sales letters, squeeze pages and the like, with their ebooks, guides, info-packages and so on, some members of those user-driven communities (such as Digg and Reddit) may regard these attempts as nothing more than quick cash grabs by merchants who deal in “get-rich-quick” schemes.
Will these sites get a deluge of hype masquerading as genuine newsworthy submissions? Or will the community of Internet marketers at large approach these sites with caution and circumspect? Although these sites such as Digg and Reddit a variety of policing and editorial methods, time will tell if the community is able to police itself in that regard — or even embrace them with open arms.


July 1st, 2007 at 6:56 pm | Permalink
there are already so many social bookmarking websites now - I guess its because we are merging into web 2.0…