Actually, one of the most important articles I have ever read on marketing in the post-marketing era. Period. Want to know how to deal with the “authenticity” chestnut? Want to avoid feeling like you’re selling out? Man — this article hits on ALL the

Reveals what he does in real life, how he goes about finding articles to promote, and what he thinks of Jason Calacanis and The Offer.

Don’t let the scary equation scare you — its an interesting look at one of the most powerful metrics we have today