There are so many blogs that are starting up every hour of every day that, just like the probability of intelligent life in outer space, its likely that somewhere someone in your company is going to start blogging.
The question is how you’re going to deal with it.
Rod over at Innovation Creation talks about an interview with Intuit’s Scott Wilder about how they took the initiative and started to provide tools for bloggers to make it EASIER for them to blog.
It kind of reminds me of what my Grandfather said a few years ago. He was asked by a friend of his why he allowed his sons to play in a rock band and make such a bloody ruckus underneath their roof.
He said (and I paraphrase):
“Well, better to let them do it here where I can see them. Sure, sometimes it can raise a bloody ruckus, but better have them here, rather than out there where they could be doing who knows what.”
What can I say about my grandfather — the man was talking about corporate blogging 60 years before the fact … a man before his time. ;)
Other Resources on Corporate Blogging:
- http://www.corporateblogging.info/ courtesy of Fredrik Wacka; its no longer actively updated, but it has a wealth of resources
- Wired’s Article on how Macromedia used Blogging to help straddle the line between creating real community and merely being a corporate shill.
- BusinessWeek’s article: 6 Tips for Corporate Blogging. I love tip #3 and #6 — you’ve got to track and be transparent with your corporate blogging.
- Charlene Li’s (She works for Forrester) Tips and Thoughts on creating an appropriate blogging policy at work, including some ideas on a bloggers sense of ethics.
- There’s also a huge smorgasbord of corporate policies and thoughts about them on Blogging over here at Diva Marketing Blog.
- In a different vein, Worthwhile has an article on Corporate Fan Blogs and what they might mean to your business (think Apple).
- If you’re interested in seeing how other Corporate blogs look like you might want to hit this exhaustive list of corporate blogs, courtesy of Chris Abraham (a PR exec at Edelman, a pretty big PR firm).
- Marketing Profs, through Nick Wreden, has its own 10 tips for Corporate Blogging/ Wiki: love #3 — once you start, you can not stop! (its like being a shark … but in a good way; requires registration).
- Reviewing Debbie Weil’s latest book on corporate blogging in Clickz, Pete Blackshaw does a great analysis on some of more critical issues in corporate blogging today.
- The good ol’ American Marketing Association also has a piece on Corporate Blogging Made Simple (requires registration)
- The Blog Business Summit — coming to Seattle, Washington, Oct 25-27.
